Funeral Director in Fleet

A & W Goddard, Kent Road, Fleet, Hampshire, GU51 3AJ

About A & W Goddard, Funeral Director in Fleet, Hampshire

A & W Goddard was a local builders, carpenters, painters and funeral directors business started in 1896 by Arthur and William Goddard in Fleet. They were provided with assistance by the family business of E Finch & Sons from Aldershot in the form of staff, horses and carts, and funeral vehicles.

After the Goddard brothers died, the business was passed onto Norman Goddard and his cousin Frank Carol, but continued to receive assistance from John and Tony at E Finch & Sons.

After E Finch & Sons was sold to Great Southern Group, the business was acquired by John, Tony and Martin at the beginning of 1989. The premises were then subsequently demolished and rebuilt in Kent Road, Fleet where the business continues to serve the local community to this day.

As part of the Ford Mears group, A & W Goddard continues to provide a caring and professional service to the local community around Fleet, Church Crookham, Dogmersfield, Winchfield, Hartley Wintney, Ewshot and Crondall.

Further investment in the business by Ford Mears has meant that A & W Goddard is now able to offer a wider range of services and vehicle options, whilst still providing a personalised service that honours the legacy of A & W Goddard’s independent, family-run business.

The nearest crematoria to A & W Goddard is Aldershot and Easthampstead park.

Meet The A & W Goddard Fleet Team

Our Staff

Pete Mace - DIP FD, LMBIFD

Pete Mace - DIP FD, LMBIFD

Director of Operations

Pete joined company back in November 1995 on a 3 day a week contract as a chauffeur and bearer, introduced by his brother John. Pete then became a Funeral Arranger in 1999, and went to Salisbury college of Funeral Science to study, gaining his LMBIFD qualification in 2002.
Working always at A & W Goddard, Pete became an Operations Manager in 2003 and from 2011 to the present day he’s worked as Operations Director.

James Rowe

James Rowe

Funeral Director

James joined the company in November 2016, having a background in security working his way up to supervisor, he stumbled into the industry having played rugby with Simon Ford for a number of years and was told about an opening. James started working in A & W Goddard's in Fleet working as a Chauffeur/Bearer where similarly to his time in security has been able to work his way up after 5 years and is now working as a Funeral Director.

Claire Worland

Claire Worland

Funeral Director

After leaving school, Claire started working in retail before moving into health care, dental, hospitals and caring in private homes. Claire then took time out to raise her three children and whilst being a full time mum, decided to study for diplomas in Anatomy/Pathology, Bowen therapy and theatrical make-up.
Claire also worked during school hours in the local community to support the elderly and adults with learning disabilities. After raising her children Claire wanted to get back into full time work and started working at E Finch & Sons. Claire applied herself within the job, learning and training in all aspects of funeral care. After 8 years at E Finch & Sons, in various roles from a Funeral Arranger to a Business Leader role. Claire made her move to Ford Mears & Partners in October 2024 as a Funeral Director.

Funeral Vehicles

Our Fleet

We offer an immaculately presented fleet to ensure a dignified procession. Our transport options feature traditional British marques like Bentley and Jaguar hearses and limousines. For environmentally-minded arrangements, the quiet, zero-emission Nissan Electric Hearse is available.

Access to specific luxury options may vary by branch location. We ensure appropriate and respectful transport for every service.

Find out more about our services or to discuss how we can help you with the funeral arrangements.
Funeral costs

Our Services

Direct
Cremation

Unattended Service
From £1,950

Simple
Service

Attended Service
From £2,995

Classic
Service

Attended Service
From £3,585

Tailored
Service

Attended Service
From £3,860

Green
Funerals

Attended Service
From £4,675
Ecclesiastical Planning Services logo
Pre-paid funeral plans

Reduce the worry for loved ones with a pre-paid funeral plan through our trusted plan provider, Ecclesiastical Planning Services

Funeral Donations

To make a donation in memory of a loved one or dear friend for whom we at A & W Goddard – Fleet are honoured to be handling the funeral, please search for the person’s name below. The branch will be pre-selected.

Get in Touch

Contact our Fleet funeral home
Contact A & W Goddard IN Fleet, Hampshire

Contact Details

Office Hours
Monday9:00am - 5:00pm
Tuesday9:00am - 5:00pm
Wednesday9:00am - 5:00pm
Thursday9:00am - 5:00pm
Friday9:00am - 5:00pm
SaturdayClosed
SundayClosed
A & W Goddard, Kent Road, Fleet, Hampshire, GU51 3AJ
If you use the Postcode it will take you to Dunmow Hill which is off of Kent Road. From Aldershot, Take the A325 turn left onto the A323 straight over Norris Bridge traffic Lights onto the A3010 (kings Road) then take the 5 turning on the right (by the disused petrol station) into Kent Road. Our office is just passed the petrol station on the left, there might be parking available on the front of our premises if not there’s free parking 100 yards passed out office on the right hand side. From the M3, Exit junction 4a, take the A327 towards Fleet, go past Fleet Pond, straight over (1st exit) at the next roundabout go past the Heron on the Lake then take the first exit at the next roundabout onto the A3013 keep going straight past the Railway Station at the second set of traffic lights turn left onto the A3010 (kings Road) then take second left (by the disused petrol station) into Kent Road. Our office is just passed the petrol station on the left, there might be parking available on the front of our premises if not there’s free parking 100 yards passed out office on the right hand side. From Hartley Wintney, from the A30 take the A323 towards Fleet take the second exit at the Elvetham Heath roundabout then take the first exit at the next roundabout onto the Elvetham Road follow to the end and turn left onto the roundabout (at Fleet Station) take the 4th exit at the second set of traffic lights turn left onto the A3010 (kings Road) then take second left (by the disused petrol station) into Kent Road. Our office is just passed the petrol station on the left, there might be parking available on the front of our premises if not there’s free parking 100 yards passed out office on the right hand side. Travelling by Train Depart Fleet railway station and head along the A3013 towards Fleet High Street at the second set of traffic lights turn left onto the A3010 (kings Road) then take second left (by the disused petrol station) into Kent Road. Our office is just passed the petrol station on the left.